I’m Francesco - service designer, researcher and strategist.

I’m currently a Senior Manager at Capital One and I co-lead the Service Design Network in New York.

Throughout my career, I worked at the intersection of design and strategy both in agency and in-house, and my Service Design background has helped me master skills across user research, product strategy and organizational design.

As an Associate Director at frog, I was able to consult for multiple clients across a number of industries and contribute to establishing a formal Service Design practice in North America. Aside from work, I’ve been mentoring design students and young professionals in academia and workplace programs.

Originally from the south of Italy, I lived and worked in Milan, Shanghai and New York. Check out my resume.

My Process

Step #1

Shape Service Visions

I frame opportunities and overall vision of the service system to prepare for designing its components.

User and Stakeholder Research
Workshop Facilitation
Value Proposition

Step #2

Orchestrate Porcesses

I coordinate cross-channel journeys and delivery processes to stay aligned with the desired outcome.

User Journey Map
Service Blueprint
Co-Design Sessions

Step #3

Prototype in Real Context

I put designs in front of users to test, validate and refine decisions and prepare for launch.

Wireframes
Physical Prototypes
Iterative User Testing

Step #4

Prepare for Delivery

I drive alignment from multiple stakeholders to enable service delivery.

Service Playbook
Training Kit
Service Roadmap

My Approach

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

What people say

“1Francesco is the kind of multi-discipline designer that you need on your team. He is strategic, but craft oriented. His skills and background offer the perfect bridge between design and strategy. Francesco's style and outlook on life makes him the most delightful addition to any design, strategy or customer experience team.”

Name
Role

“2Francesco is the kind of multi-discipline designer that you need on your team. He is strategic, but craft oriented. His skills and background offer the perfect bridge between design and strategy. Francesco's style and outlook on life makes him the most delightful addition to any design, strategy or customer experience team.”

Name
Role

“3Francesco is the kind of multi-discipline designer that you need on your team. He is strategic, but craft oriented. His skills and background offer the perfect bridge between design and strategy. Francesco's style and outlook on life makes him the most delightful addition to any design, strategy or customer experience team.”

Name
Role

“4Francesco is the kind of multi-discipline designer that you need on your team. He is strategic, but craft oriented. His skills and background offer the perfect bridge between design and strategy. Francesco's style and outlook on life makes him the most delightful addition to any design, strategy or customer experience team.”

Name
Role